Industry News, Ink Manufacturers News, Printers News

HP Adds New Indigo, Scitex Solutions for Packaging

Will help package printers, converters enter on-demand, versioned packaging

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By: DAVID SAVASTANO

Editor, Ink World Magazine

At interpack 2014, HP announced the expansion of its Graphics Solutions portfolio, opening the door to the corrugated, flexible-packaging and folding-carton markets previously not addressed by digital printing technologies. An $11 billion market opportunity, the packaging industry has been traditionally ruled by analog printing equipment, with only 7% of these materials currently printed with digital technology. However, shorter product life cycles, demand for faster time to market and a declin...

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